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revise and publish rethinking identity

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Brian Picciano 2018-10-25 11:54:09 -04:00
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_drafts/rethinking-identity.md → _posts/2018-10-25-rethinking-identity.md
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@ -7,22 +7,23 @@ description: >-
In my view, the major social media platforms (Facebook, Twitter, Instagram,
etc...) are broken. They worked well at small scales, but billions of people are
now exposed to them and [Murphy's Law][murphy] has come into effect. The weak
now exposed to them, and [Murphy's Law][murphy] has come into effect. The weak
points in the platforms have been found and exploited, to the point where
they're barely usable for interacting with anyone you don't already know in
person.
[murphy]: https://en.wikipedia.org/wiki/Murphy%27s_law
But social media is a powerful tool that humans have developed, and it's not one
to be thrown away lightly (if it can be thrown away at all). It's worthwhile to
try and fix it. So that's what this post is about.
On the other hand, social media, at its core, is a powerful tool that humans
have developed, and it's not one to be thrown away lightly (if it can be thrown
away at all). It's worthwhile to try and fix it. So that's what this post is
about.
A lot of moaning and groaning has already been done on how social media is toxic
for the average person. But the average person isn't doing anything more than
receiving and reacting to their environment. If that environment is toxic, the
person in it becomes so as well. It's certainly possible to filter the toxicity
out, and use a platform to your own benefit, but it takes work on the user's
out, and use a platform to your own benefit, but that takes work on the user's
part. It would be nice to think that people will do more than follow the path of
least resistance, but at scale that's simply not how reality is, and people
shouldn't be expected to do that work.
@ -32,18 +33,18 @@ what a non-toxic platform would look like.
The ideal definition for social media is to give people a place to socialize
with friends, family, and the rest of the world. Defining "socialize" is tricky,
and probably an exercise only a socially awkward computer nerd who doesn't do
enough socializing would undertake, but "expressing one's feelings, knowledge,
and experiences to other people, and receiving theirs in turn" feels like a good
and probably an exercise only a socially awkward person who doesn't do enough
socializing would undertake. "Expressing one's feelings, knowledge, and
experiences to other people, and receiving theirs in turn" feels like a good
approximation. A platform where true socializing was the only activity would be
ideal.
Here are some trends on our social media which have nothing to do with
socializing: artificially boosted follower numbers on instagram to obtain
product sponsors, shills in reddit comments boosting a product or company,
russian trolls on twitter spreading propaganda, trolls everywhere being dicks
socializing: artificially boosted follower numbers on Instagram to obtain
product sponsors, shills in Reddit comments boosting a product or company,
russian trolls on Twitter spreading propaganda, trolls everywhere being dicks
and switching IPs when they get banned, and [that basketball president whose
wife used burner twitter accounts to trash talk players][president].
wife used burner Twitter accounts to trash talk players][president].
[president]: https://www.nytimes.com/2018/06/07/sports/bryan-colangelo-sixers-wife.html
@ -68,7 +69,7 @@ fundamental than that.
In the context of online platforms, where a user creates an account which
identifies them in some way, identity breaks down into 3 distinct problems
which are often conflated.
which are often conflated:
* Authentication: Is this identity owned by this person?
* Differentiation: Is this identity unique to this person?
@ -77,7 +78,7 @@ which are often conflated.
For internet platform developers, authentication has been given the full focus.
Blog posts, articles, guides, and services abound which deal with properly
hashing and checking passwords, two factor authentication, proper account
recovery procedure, etc... While authentication is not 100% a solved problem,
recovery procedure, etc... While authentication is not a 100% solved problem,
it's had the most work done on it, and the problems which this post deals with
are not affected by it.
@ -89,10 +90,10 @@ I want to make very clear, once more, that I am _not_ in favor of de-anonymizing
the web, and doing so is not what I'm proposing.
Differentiation is without a doubt the most difficult identity problem to solve.
It's not even clear that it's solvable offline. Take this situation: You are in
a room, and you are told that one person is going to walk in with you, leave,
then another person will do the same. These two persons may or may not be the
same person. You're allowed to do anything you like to each person (with their
It's not even clear that it's solvable offline. Take this situation: you are in
a room, and you are told that one person is going to walk in, then leave, then
another person will do the same. These two persons may or may not be the same
person. You're allowed to do anything you like to each person (with their
consent) in order to determine if they are the same person or not.
For the vast, vast majority of cases you can simply look with your eyeballs and
@ -101,15 +102,15 @@ Identical twins are an obvious example of two persons looking like one, but a
malicious actor with a disguise might be one person posing as two. Biometrics
like fingerprints, iris scanning, and DNA testing fail for many reasons (the
identical twin case being one). You could attempt to give the first a unique
marking on their skin, but who's to say they don't have a solvent which can
clean that marking waiting right outside the door?
marking on their skin, but who's to say they don't have a solvent, which can
clean that marking off, waiting right outside the door?
The solutions and refutations can continue on pedantically for some time, but
the point is there is not likely a 100% solution, and even the 90% solutions
require significant investment. Differentiation is a hard problem, which most
developers don't want to solve. Most are fine with surrogates like checking that
an email or phone number is unique to the platform, but these aren't enough to
stop a dedicated individual or organization.
the point is that there is likely not a 100% solution, and even the 90%
solutions require significant investment. Differentiation is a hard problem,
which most developers don't want to solve. Most are fine with surrogates like
checking that an email or phone number is unique to the platform, but these
aren't enough to stop a dedicated individual or organization.
### Roll Your Own Differentiation
@ -131,74 +132,82 @@ proper solution, it might look something like this:
* A dedicated support team would be needed to handle edge-cases and mistakes.
None of these is trivial to implement correctly, and not one I'd trust to an
up-and-coming platform which is being bootstrapped out of a basement.
None of these is trivial, nor would I trust an up-and-coming platform which is
being bootstrapped out of a basement to implement any of them correctly.
Additionally, going through with this process would be a _giant_ point of
friction for a user creating a new account; they likely would go use a different
platform which didn't have all this nonsense required instead.
platform instead, which didn't have all this nonsense required.
### Differentiation as a Service
This is the crux of this post.
Instead each platform rolling their own differentiation, what if there was a
Instead of each platform rolling their own differentiation, what if there was a
service for it. Users would still have to go through the hassle described above,
but only once forever. Then platforms, no matter what stage of development
they're at, could use that service to ensure their community of users is free
from the problems of fake accounts and trolls.
but only once forever, and on a more trustable site. Then platforms, no matter
what stage of development they're at, could use that service to ensure that
their community of users is free from the problems of fake accounts and trolls.
This is what the service would look like:
* A user would have to, at some point, have gone through the steps above to
create an account on the differentiation-as-a-service (DaaS) platform. This
account would have the normal authentication mechanisms that most platforms
do.
do (password, two-factor, etc...).
* When creating an account on a new platform, the user would login to their DaaS
account (similar to the common "login with Google/Facebook/Twitter" buttons).
* The DaaS then returns an opaque token, an effectively random string, to the
platform, which uniquely identifies that user. The platform can then check in
* The DaaS then returns an opaque token, an effectively random string which
uniquely identifies that user, to the platform. The platform can then check in
its own user database for any other users using that token, and know if the
user already has an account. All of this happens without any identifying
information being passed to the platform.
Similar to how many sites outsource to Cloudflare to handle DDoS protection,
which is better handled en masse by people familiar with the problem, the DaaS
allows for outsourcing the problem of differentiation. And actually, since the
DaaS also handles authentication, a platform could outsource almost all of
identity management.
allows for outsourcing the problem of differentiation. Users are more likely to
trust an established DaaS service than a random website they're signing up for.
And signing up for a DaaS is a one-time event, so if enough platforms are using
the DaaS it could become worthwhile for them to do so.
Finally, since the DaaS also handles authentication, a platform could outsource
that aspect of identity management to it as well. This is optional for the
platform, but for smaller platforms which are just starting up it might be
worthwhile to save that development time.
### Traits of a Successful DaaS
It's possible for me to imagine a world where use of DaaS' is common, but
bridging the gap between that world and this one is not as obvious. Still, I
think it's necessary if interaction on the net is to ever evolve passed being a
home for trolls. There are a number of traits of a DaaS trying to make it which
would aid it in being accepted by the internet.
think it's necessary if the internet is to ever evolve passed being, primarily,
a home for trolls. There are a number of traits of an up-and-coming DaaS which
would aid it in being accepted by the internet:
* **Patience**: there is a critical mass of users and platforms using DaaS's
* **Patience**: there is a critical mass of users and platforms using DaaS'
where it becomes more advantageous for platforms to use the DaaS than not.
Until then, the DaaS and platforms using it need to take deliberate but small
steps. Making DaaS usage optional for platform users, and giving their
accounts special marks to indicate they're "authentic" (like Twitter's blue
checkmark); giving those users' activity higher weight in algorithms; allowing
others to filter activity of non-"authentic" users; etc... These are all
preliminary steps which can be taken which encourage but don't require
steps. For example: making DaaS usage optional for platform users, and giving
their accounts special marks to indicate they're "authentic" (like Twitter's
blue checkmark); giving those users' activity higher weight in algorithms;
allowing others to filter out activity of non-"authentic" users; etc... These
are all preliminary steps which can be taken which encourage but don't require
platform users to use a DaaS.
* **User-friendly**: most likely the platforms using a DaaS are what are going
to be paying the bills. A successful DaaS will need to remember that, no
matter where the money comes from; if the users aren't happy they'll stop
matter where the money comes from, if the users aren't happy they'll stop
using the DaaS, and platforms will be forced to switch to a different one or
stop using them altogether. In that same vein, competition is important, and
so...
stop using them altogether. User-friendliness means more than a nice
interface; it means actually caring for the users' interests, taking their
privacy and security seriously, and in all other aspects being on their side.
In that same vein, competition is important, and so...
* **No country/government affiliation**: If the DaaS was to be run by a
government agency it would have no incentive to provide a good user
experience, since the users aren't paying the bills (they might not even be in
that country). A DaaS shouldn't be exclusive to any one government or country
anyway. Perhaps it starts in that way, to get off the ground, but ultimately
anyway. Perhaps it starts out that way, to get off the ground, but ultimately
the internet is a global institution, and is healthiest when it's connecting
individuals _around the world_. A successful DaaS will reach beyond borders
and try to connect everyone.
@ -232,9 +241,9 @@ use-case could also be implemented:
This is a tricky situation. It adds a lot of liablity for the user, since their
raw data will be stored with the DaaS, ripe for hacking. It also places a lot of
trust with the DaaS to be responsible with users' data and not go giving it out
willy-nilly to platforms, and instead to only give out the bare-minimum that
the user allows. Since the user is not the DaaS's direct customer, this might be
too much to ask. Nevertheless, it's a use-case which is worth thinking about.
willy-nilly to others, and instead to only give out the bare-minimum that the
user allows. Since the user is not the DaaS' direct customer, this might be too
much to ask. Nevertheless, it's a use-case which is worth thinking about.
## Dapps
@ -243,29 +252,30 @@ While not mainstream yet, I think they have potential, and it's necessary to
discuss how a DaaS would operate in a world where the internet is no longer
hosted in central datacenters.
Consider an Ethereum-based dapp. If a DaaS user were to register with their
account one ethereum address (which are really public keys), the
following use-case could be implemented:
Consider an Ethereum-based dapp. If a user were to register one ethereum address
(which are really public keys) with their DaaS account, the following use-case
could be implemented:
* A charity dapp has an ethereum contract, which receives a call from an
ethereum address asking for money. The dapp wants to ensure every person it
sends money to hasn't received any that day.
* The DaaS has a separate ethereum contract it manages, where it stores all
addresses which have been registered to a user.
addresses which have been registered to a user. There is no need to keep any
other user information in the contract.
* The charity dapp's contract calls the DaaS' contract, asking it if the address
is one of its addresses. If so, and if the charity contract hasn't given to
that address yet today, it can give that address money.
that address yet today, it can send money to that address.
There would perhaps need to be some mechanism by which a user could change their
address, which would be complex since that address might be in use by a dapp
already, but it would likely be do-able.
already, but it's likely a solvable problem.
A charity dapp is a bit of a silly example; ideally with a charity dapp there'd
also be some mechanism to ensure a person actually _needs_ the money. But
there's other dapp ideas which would greatly benefit from some insurance that
they are not being abused.
there's other dapp ideas which would become feasible, due to the inability of a
person to impersonate many people, if DaaS use becomes normal.
## Why Did I Write This?
@ -273,10 +283,10 @@ Perhaps you've gotten this far and are asking: "Clearly you've thought about
this a lot, why don't you make this yourself and make some phat stacks of cash
with a startup?" The answer is that this project would need to be started and
run by serious people, who can be dedicated and thorough and responsible. I'm
not sure I'm one of those people, I get distracted easily. But I would like to
not sure I'm one of those people; I get distracted easily. But I would like to
see this idea tried, and so I've written this up thinking maybe someone else
would take the reins.
I'm not asking for equity or anything if you want to try, it's a free idea for
I'm not asking for equity or anything, if you want to try; it's a free idea for
the taking. But if it turns out to be a bazillion dollar Good Idea™, I won't say
no to a donation.
no to a donation...