diff --git a/src/http/tpl/follow.html b/src/http/tpl/follow.html
index 23c30a6..f623d2b 100644
--- a/src/http/tpl/follow.html
+++ b/src/http/tpl/follow.html
@@ -9,13 +9,9 @@
 <h2>Option 1: Email</h2>
 
 <p>
-  Email is by far my preferred option for notifying followers of new posts.
-</p>
-
-<p>
-  The entire email list system for this blog, from storing subscriber email
-  addresses to the email server which sends the notifications out, has been
-  designed from scratch and is completely self-hosted in my living room.
+  Email is by far my preferred option for notifying followers of new posts. The
+  entire email list system for this blog has been designed from scratch and is
+  completely self-hosted in my living room.
 </p>
 
 <p>
@@ -36,16 +32,17 @@
 </ul>
 
 <p>
-  With all that said, if you'd like to receive an email everytime a new blog
-  post is published then input your email below and smash that subscribe button!
+  So smash that subscribe button!
+</p>
+
+<p>
   You will need to verify your email, so be sure to check your spam folder to
   complete the process if you don't immediately see anything in your inbox.
 </p>
 
-<p style="color: var(--nc-ac-1);">
-  Unfortunately Google considers all emails from my mail server to be spam. I'm
-  tired of seeing the bounce errors on my side, so I'm disabling the ability to
-  sign up for the mailing list with a GMail address. Sorry (not sorry).
+<p style="color: var(--nc-lk-2);">
+  Unfortunately Google considers all emails from my mail server to be spam, so
+  gmail emails are not allowed. Sorry (not sorry).
 </p>
 
 <style>
@@ -113,13 +110,8 @@ emailSubscribe.onclick = async () => {
 <h2>Option 2: RSS</h2>
 
 <p>
-  RSS is the classic way to follow any blog. It comes from a time before
-  aggregators like reddit and twitter stole the show, when people felt capable
-  to manage their own content feeds. We should use it again.
-</p>
-
-<p>
-  To follow over RSS give any RSS reader the following URL...
+  RSS is the classic way to follow a site's updates, and we're bringing it back!
+  Just give any RSS reader the following URL:
 </p>
 
 <p>
@@ -127,9 +119,8 @@ emailSubscribe.onclick = async () => {
 </p>
 
 <p>
-  ...and posts from this blog will show up in your RSS feed as soon as they are
-  published. There are literally thousands of RSS readers out there. Here's some
-  recommendations:
+  There are literally thousands of RSS readers to choose from if you don't have
+  one. Here's some recommendations:
 </p>
 
 <ul>
@@ -145,7 +136,7 @@ emailSubscribe.onclick = async () => {
     </a>
     is my preferred android RSS reader, but you'll need to install
     <a href="https://f-droid.org/">f-droid</a> on your device to use it (a
-    good thing to do anyway, imo).
+    good thing to do anyway).
   </li>
 
   <li>